Adidas v. Forever 21

"Stripes of Controversy: Protecting Brand Identity"

The Adidas v. Forever 21 case involved a trademark dispute over Adidas' iconic three-stripe design. Here's a summary:

Key Points :

- Trademark Infringement Claim : Adidas alleged that Forever 21's clothing designs, featuring two or four stripes, infringed on Adidas' trademarked three-stripe design.

- Design Similarity : Adidas argued that the similarity between the designs could cause consumer confusion and dilute the distinctiveness of Adidas' brand.

- Forever 21's Defence : Forever 21 claimed that its designs were not identical to Adidas' trademark and did not cause confusion among consumers.

Outcome :

- Settlement : The case was settled out of court, with Forever 21 agreeing to stop selling certain clothing items with stripe designs similar to Adidas' trademark.

- Impact : The case highlights the importance of protecting trademarked designs and the potential consequences of infringement.