BharatPe v. Bharatpay

"Protecting Trademarks, Preventing Confusion"

Case Details

- Plaintiff : BharatPe, a fintech unicorn providing payment services through its platform.

- Defendant : Bharatpay, a company offering UPI and other payment services.

- Issue : BharatPe alleged trademark infringement and passing off due to the similarity between the two marks.

Court's Decision

- The Delhi High Court ruled in favor of BharatPe, granting an interim injunction against Bharatpay's use of the trademark.

- The court found that the two trademarks are phonetically identical and visually similar, leading to a likelihood of confusion among consumers.

Key Takeaway

- The court's decision highlights the importance of protecting trademarks in the fintech industry, where similar marks can lead to consumer confusion.