Domino's vs. Donito's

"Protecting Brand Identity, Preserving Consumer Trust"

The Domino's vs. Donito's case involves a trademark infringement dispute between Domino's IP Holder LLC, a well-known global pizza chain, and Donito's, a pizza chain in India.

Here are the key details:

- Trademark Infringement Allegation: Domino's alleged that Donito's logo and branding were deceptively similar to its own, potentially causing consumer confusion and diluting the distinctiveness of the Domino's brand.

- Interim Injunction: The Delhi High Court granted an interim injunction in favor of Domino's, restraining Donito's from using the impugned mark. The court found that the balance of convenience lay in favor of Domino's, and that irreparable harm could be caused to the brand if the injunction was not granted.

- Similarity of Marks: The court observed that the Donito's logo bore a striking resemblance to Domino's registered trademark, which could lead to consumer confusion. The similarity in branding and get-up was also found to be potentially misleading.

Key Takeaways

- Importance of Trademark Protection: The case highlights the importance of protecting trademarks and brand identity in the competitive food industry.

- Consumer Confusion: The court's decision emphasizes the need to prevent consumer confusion and protect consumers from potentially misleading branding.

Judgment Details :

The Delhi High Court granted an interim injunction in favor of Domino's IP Holder LLC against Donito's on May 31, 2024.

- Interim Injunction: Delhi High Court grants interim injunction in favor of Domino's, restraining Donito's from using the impugned mark.

- Takedown Notice: Donito's directed to remove references to its device marks from its website and social media platforms.

- Consumer Confusion: Court finds that Donito's use of similar mark likely to cause consumer confusion.

- Next Steps: Case listed for further hearing on October 15.