Jackie Shroff's Trademark Rights Case

"Protecting 'Bhidu' - A Celebrity's Intellectual Property"

Description :

Jackie Shroff takes legal action against entities misusing his name, image, and trademark rights, particularly the term "Bhidu", for commercial gain without consent.

Jackie Shroff has taken legal action against entities misusing his name, image, and trademark rights, particularly focusing on the Marathi slang "Bhidu". Here's a breakdown of the case:

Allegations :

Shroff alleges that various entities are using his name, photo, voice, and the word "Bhidu" without consent for commercial gain, which includes selling unauthorized merchandise like mugs, signed posters, and bags.

Court Action :

The Delhi High Court has issued summons to the entities involved in the lawsuit, scheduling the matter for further consideration. Justice Sanjeev Narula is handling the case.

Shroff's Claims :

The actor claims that the unauthorized use of his personality attributes and trademark rights misleads consumers into believing that the products are endorsed by him, damaging his reputation.

Derogatory Content :

Shroff's counsel also highlighted the presence of derogatory and objectionable content, including memes and morphed images, which were circulated without his consent.

Importance of the Case :

This legal battle underscores the vital need to protect celebrity rights in the digital age, where unauthorized use can lead to exploitation and damage to one's reputation.